受网购冲击“百思买”上季度销售业绩大幅下滑
销售疲软的消费电子产品市场和网上零售商激烈的竞争,是百思买上季度销售业绩大幅下滑d的两个主要原因。公司希望同店销售额在下半年下降百分比能够降低。在第二季度同店销售额下降了2.7%，这比华尔街分析师预测的2.2%要高，而美国同期的同店销售下降比率是2%。
作为在美国最大的消费电子零售商,百思买报告结果可能预示着整个消费电子行业趋势。根据NPD集团的每周跟踪服务报道，在同一时期美国消费电子行业销售下降了2.5%。为了应对销售下滑局面,百思买已经裁员和关闭营运不景气的店铺。
下半年财政年度的业绩也将会受更深层次的商品打折拖累。在加拿大和中国商品折扣和增加低利润率物品在线销售将继续给百思买营运利润率带来压力。公司的营运利润率从4.5%下降到2.7%,公司毛利率在过去连续14个季度都没有增加,百思买的与其他零售商匹配的价格协议，走折扣路线降低了公司的利润，被看做是一种错误的决定。
（翻译来自中国进出口网，转载请注明出处）
online Shopping Puts A Big Dent In Best Buy Results (BBY)
Best Buy has announced disappointing second quarter results and lower than expected revenue. During the quarter, Best Buy’s revenue fell 4 percent to $8.89 billion, lower than the $8.99 billion in revenue that analysts had expected. This is the third straight quarter of lower than expected revenue for the company. Net income dropped 45 percent to $146 million, or 42 cents per share.
Weak sales in the consumer electronics market and tougher competition from retailers that primarily operate online are two of the factors cited as reasons for the disappointing results. The company expects same-store sales to fall by a low single-digit percentage during the second half of the year. In the second quarter, same-store sales decreased 2.7 percent. This was more than the 2.2 percent decline predicted by Wall Street analysts. Same-store sales for stores in the United States declined 2 percent during the same period.
As the largest consumer electronics retailer in the United States, the results reported by Best Buy may signal a trend throughout the rest of the consumer electronics industry. Industry-wide, sales of consumer electronics fell 2.5 percent during the same period, according to NPD Group’s Weekly Tracking Service. To make up for declining sales, Best Buy has been laying off employees and closing underperforming stores.
Deeper discounting of its merchandise will also weigh on the results for the second half of the fiscal year. Discounting in Canada and China and increasing sales of lower-margin items online will continue to put pressure on Best Buy’s operating margins for the near future. The company’s operating margin decreased from 4.5 percent to 2.7 percent. Gross margins for the company have not increased in the last 14 quarters. Best Buy’s agreement to match prices from other retailers has been viewed by some as a mistake as the discounts have eroded profits for the company.
