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2014年全球葡萄酒及烈酒市场销量下降

2014 Global Wine and Spirits Market Sales Decline

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核心提示:据国际葡萄酒及烈酒研究所(IWSR)数据,2014年全球烈酒市场下降0.1%,减少310万箱(9升)。同时全球葡萄酒销量下降1.1%。

据国际葡萄酒及烈酒研究所(IWSR)数据,2014年全球烈酒市场下降0.1%,减少310万箱(9升)。同时全球葡萄酒销量下降1.1%。

美洲、欧洲和独联体的当地烈酒消费均下降,巴西朗姆酒和乌克兰伏特加的销售下滑严重。在亚太、非洲和中东地区,当地烈酒消费仍在增长。

总的来说,非洲和中东的烈酒消费增长最大,当地烈酒120万箱,进口烈酒150万箱。IWSR称,这是增长和投资“关键地区”。

美欧市场上的进口烈酒继续增长,但增长速度较2013年放缓,威士忌和风味烈酒成为重要推动力量。事实上,威士忌是增长最大的种类,销量增加1000万箱,在当地和出口市场上均增长,印度、美国和安哥拉是前三大增长市场。

根据IWSR,在欧洲,威士忌和杜松子酒表现良好,风味烈酒和伏特加似乎没有得到消费者的青睐。

2014年全球葡萄酒市场下降了1.1%,损失3950万箱。进口葡萄酒消费持平,当地葡萄酒销量下降了1.5%。因为政治斗争和经济动荡,独联体的葡萄酒消费降幅最大。

2014年啤酒消费同样下降,苹果酒和混合饮料报告增长。(中国进出口网

According to the International Wine and Spirits Institute (IWSR) data, in 2014 the global spirits market fell by 0.1%, decreased 3.1 million boxes (9 liters). At the same time the global wine sales fell by 1.1%.

Local spirits consumption in America, Europe and the CIS decreased, Brazilian rum and Ukrainian vodka sales declined severely. In Asia-Pacific, Africa and the Middle East, local spirits consumption was still growing.

Overall, the spirits consumption in Africa and the Middle East grew fastest, local spirits reached 1.2 million boxes, imported spirits 1.5 million boxes. IWSR said it is the key area of growth and investment.

US and European markets on imported spirits continues to grow, but the growth rate slowed declines compared with 2013, whiskey and flavor spirits has become an important driving force. In fact, the whiskey is the largest growth categories, sales increasing 10 million cases in both local and export markets, India, the United States and Angola are the top three growth markets.

According to IWSR, in Europe, whiskey and gin sell well, flavored spirits and vodka did not seem to be favored by consumers.

In 2014 global wine market declined by 1.1%, losing 39.5 million boxes. imported wine consumption was flat, the local wine sales fell by 1.5%. Because of the political struggle and economic turmoil, the wine consumption of CIS declined fastest.

Similarly beer consumption declined in 2014, cider and mixed drinks sales grew.
 

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