作为韩国知名的平民美食品牌,乐伯部队锅餐饮企业近日宣布,其在中国的首家品牌旗舰店落户上海。
主打“休闲韩餐”的乐伯部队锅成立于1987年,目前已在全球拥有900多家门店,并在本土市场创下每秒钟卖出一份的销售业绩。
2014年,这一品牌进入中国,短短半年时间已开设了9家门店,5年内其在华门店总数计划达到400家。
事实上,还有不少海外品牌和乐伯部队锅一样看好中国餐饮市场的前景。
本月,百盛商业集团旗下餐饮品牌狮腾也与Johnny Rockets等四大餐饮品牌签约,以独家品牌战略合作商的身份将其引入中国市场。
海外餐饮品牌瞩目中国市场,与后者庞大的规模和良好的发展前景密切相关。统计显示,2014年中国餐饮市场总收入达到2.79万亿元,终结连续三年下滑的颓势,较上年实现近一成增幅。
中国烹饪协会会长姜俊贤表示,当 前中国经济正处于从投资型驱动向消费型驱动转型的“换挡期”,第三产业占比不断提升,城市化规模和质量稳步推进,令餐饮企业充满发展潜力和机会。（中国进出口网）
Chinese people's love for food creates a consumer market of nearly 2.8 trillion yuan. Due to this tremendous opportunity in China's food and beverage market, many overseas brands speed up the pace in Chinese market layout.
As a well-known Korean civilians gourmet brand, Le Bo troops pot catering enterprise, today announced its first flagship store opened in Shanghai China.
"Leisure Korean food" Le Bo troops pot company was founded in 1987, now it has more than 900 stores worldwide and sells one option every one second in the local market. In 2014, the brand entered into China, opening nine stores during six months, planning to open 400 stores in five years.
In fact, there are many foreign brands like Le Bo troops pot company who are optimistic about the prospects of China's catering market.
This month, in the capacity of the exclusive brand’s strategic partner, Parkson Retail Group's food and beverage brands lion Teng signed an agreement with other four major food brands including Johnny Rockets, which would be introduced into Chinese market.
Overseas restaurant brands enter Chinese market, which is closely related to the large size and good prospects for development. Statistics show that in 2014 China's total food and beverage market revenue reached 2.79 trillion yuan, ending the trend of continuous decline for three years, and achieved an increase of 10 percent.
President of the China Cuisine Association Jiang Junxian said, at present, Chinese economy is in the transformation from an investment-driven type to a consumption-driven type, the share of the tertiary industry is continuously rising, the size and quality of urbanization is steadily promoted, giving more development potential and opportunities to catering enterprises.
